NIELSEN TV AND RADIO RATINGS + NIELSEN FAMILIES
At Nielsen, we measure what people watch, listen to and buy. We have done this for over 90 years. Most of our knowledge and data comes directly from people like you. We rely on real people to understand how audiences watch TV and listen to music and podcasts, and how consumers shop for the products they need.
To measure all of this, we ask people to be part of our panels. A panel is a small group that has the same traits (like race, gender, etc.) as a larger group of people. Some of our panels are made up of Nielsen Families. Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and get the ratings.